Boss is coming to him and saying, ‘Listen, Ed, you gotta improve sales in the second quarter. He’s also done his research on the other juices, and instead of seeing competitors, he sees collaborators.Ĭranberry sales were down, and Cran-man was getting worried.He’s identified what makes cranberries an attractive juice option (see: features & benefits).He knows a few things about building mutually beneficial partnerships with his collaborators. It’s more than just hustle that makes the Cran-Doodle Salesman successful. I want to talk with you about a career opportunity. What do you got, cats? Catoodles.'” Hey, Cran-Doodle-Man: when you’re done with the Bernese Mountain Dog guy, give us a call. What do you got, golden retrievers? How about Goldendoodles. ‘Hey, what do you got, labradors? Put ’em with some poodles. Whoever the salesman is for poodles does a great job. “I don’t know what’s going on with poodles, but they’re getting with all the other dogs. And then, instead of a vacation, he switched industries - and now he sells poodles. In fact, I have a theory that he did so well with the combos that he amassed a whole case of Cranberry Sales and Strategic Partnership and Creative Marketing trophies. He’s figured out how to create some winning partnerships that ensure strong revenue for his fruit beyond the family dinner table. It’s a great punchline, but I’m going to refute it for the sake of making a point: Cran-man isn’t working hard - he’s working smart. Why don’t you take your sales trophy and have a vacation? He’s working too hard.” What do you got, pork chops? Cran-chops.’ Why don’t you back off, cran-man. What do you got, grapes? How about cran-grape. ‘Hey, what do you got, apples? Put some cranberries in there. Whoever the salesman is for cranberries does a great job. “I don’t know what’s going on with cranberries, but they’re getting in all the other juices. I need to give credit to my source for the transition here. Little did I know how hard the cranberry salespeople were working to actually create demand for cranberries year-round. There must be a lot of kids whose families do the same thing.” Amazing how our limited personal experience influences the way we understand the world. I thought, “That’s a lot of spoonfuls of cranberry sauce. After all, that’s what everyone else in the family was doing, so I somehow understood this to be an important part of the holiday tradition. (Yes, cranberries float! Add that to your mental Trivia File.) I remember looking out over the bogs, with acres of cranberries floating out into the distance, and thinking, “Do people really eat that much cranberry sauce?”īefore that trip, the only thing I knew about cranberries was that I needed to have at least a small portion of cranberry sauce on my plate at Thanksgiving. Harvesting cranberries is not your typical endeavor since it involves intentionally flooding the bogs in which the cranberries grow, then scooping the floating berries off the top of the water. One of the stops we made was a cranberry farm at harvest time. When I was younger, my family took a brief autumn road trip to northern Wisconsin.
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